Groupon Coupon code is one of the most popular Coupon deal websites across the globe has finally rebranded Crazeal as Groupon.co.in. The online portal features daily deals on several categories including food, beverage, travel, beauty and much more. It started with Chicago and now it has its deals in 48 countries.

Groupon started its venture in India with SoSasta.com, an online portal in South India, and later rebranded as Crazeal, a fusion of “Lover” and “Deal. For some legal issues Groupon could not retain its name in the Indian market but now it has won the right and changed the website to ‘Groupon.  Groupon earned the title of the fastest-growing online shopping portal, primarily focusing on lifestyle and beauty products the website, Ankur Warikoo, CEO, Groupon India, said, “There is no change in the strategy; we will stick to do what we do. There is a huge room in the Indian online market to grow as the internet penetration is just 7 per cent as of now.

When asked about the Coupon deals, Coupon code and discounts for the tier 2 and tier 3 cities, he said, “We do not provide any local deals in small cities as we are not physically present there but we do offer travel deals and products deals in these cities.”

Warikoo highlights Groupon’s global presence as its primary differentiator, unlike other Coupon deal websites confined to specific countries. Groupon India is happy in its own space and as of now it is not looking out to venture into other segments.

The e-commerce website is focusing on the marketing and plans to follow the 360 degree strategy. Three TV commercials are already completed and will air on channels starting next week. Warikoo said that Groupon will make its presence felt via print, radio and of course digital media.

Here is a small interaction with Ankur, Warikoo, CEO, Groupon