Exipure is a new take on weight loss products, which not only replaces one’s meals with shakes and bars, but also offers nutritional counseling and in-person training.

The company was founded in 2011 by Dr. Jay Shetha and Dr. Sandeep Shetha after they found an alternative to traditional dieting methods for themselves as well as their patients and clients.

Their mission is to provide people with a healthy way to lose weight without risking their health, which naturally lends itself to their slogan “health before fitness.”